When Heinz and Smoothie King teamed up to launch a limited-edition ketchup smoothie, we didn’t ask for it—but we did pay attention. Behind the slightly alarming ingredient list is a brilliant display of trademark power, brand control, and co-branded IP strategy done right. Let’s break down what this unlikely pairing teaches us about licensing, exclusivity, […]
LLC or Trademark First? Get the Legal Order Right
Know the difference and which one comes first?
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founding attorney
Ivy McNeill
With extensive experience advising founders, creators, and growing brands, Ivy helps clients protect the intellectual property that powers their businesses. Her approach blends legal strategy with a deep understanding of how brands operate in real-world markets.
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what we do
We develop and execute tailored brand protection strategies aligned with your business goals whether you're launching, scaling, or refining an existing brand, so the work you create remains yours to control at every stage of growth.
What we do
We're a modern intellectual property law firm catering to the specific needs of businesses and creators nationwide.
our vibe
Our client-first culture is designed to nurture creativity and innovation, providing intelligent counsel for our clients.
who we serve
Trusted by startups, creatives, and established brands alike ready to build a hedge of protection around their business and creative works.
