When Heinz and Smoothie King teamed up to launch a limited-edition ketchup smoothie, we didn’t ask for it—but we did pay attention. Behind the slightly alarming ingredient list is a brilliant display of trademark power, brand control, and co-branded IP strategy done right. Let’s break down what this unlikely pairing teaches us about licensing, exclusivity, […]
LLC or Trademark First? Get the Legal Order Right
Know the difference and which one comes first?
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Protect What You’re Building. Before It’s Too Late.
Not sure if your brand is protected? At Canary and Hedge, we offer a complimentary 15-minute consultation to help entrepreneurs like you get clear on what legal protections your business needs right now—no fluff, no pressure.
founding attorney
Ivy McNeill
While imitation may be considered flattering in certain contexts, it can be detrimental to businesses. It's essential to recognize that while no one is exactly like you, many may attempt to emulate your work.
Therefore, securing exclusive intellectual property rights is vital for your branding endeavors and significantly contributes to ensuring that, as the original creator, you have control over your creativity and safeguarding your brand against unauthorized use.
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what we do
We customize and execute powerful and personalized brand protection strategies that are uniquely-fitted to help you accomplish your brand development goals no matter where you are on your business journey.
What we do
We're a modern intellectual property law firm catering to the specific needs of businesses and creators nationwide.
our vibe
Our client-first culture is designed to nurture creativity and innovation, providing intelligent counsel for our clients.
who we serve
Trusted by startups, creatives, and established brands alike ready to build a hedge of protection around their business and creative works.
